


Taking inspiration from the different countries that have inspired designs for the brand and using their design features and motifs to create specific niches which tell a story of how each retail item was made and by whom it was made. A life-size take on a travel journal that would take you through the story of each item and different cultures can be experienced in different zones of the store. Featuring the brand ideals of a minimalist and modern design with simple lines and silhouettes juxtaposed with the vibrant textiles and embroidery of the various countries with hints of natural elements. Spaces for community events that include fundraisers for local non-profit organisations, workshops with local artists, panels and give-back events to help the brand with partnerships.